When it comes to PR material, you’ll find you have a surprising number of options available to you when it comes to printing… and it can be hard to make up your mind, which is why you should sit down first and think about which options would be most appropriate for what it is you’re trying to market.
Concertina cards, for example, are brilliant for communicating key information concisely, or promoting a single service or product. These come in a variety of different sizes and you can pick however many panels you want up to a certain amount (depending on your printing company, of course).
What’s great about this kind of product is that they’re just that little bit unique so can be more effective at capturing people’s attention for longer than a more typical two page leaflet. Just remember that you should ask for a lighter paper stock as you could find the folds are too springy for the cards to close properly if you use a heavier weight.
Keeping them pocket-sized is a good idea as people can stash them away and they don’t take up as much space. They’re perfect for maps and tour guides, exhibition invitations, agendas, calendars of events, even business cards since you can fit more information on them and the size difference isn’t that great.
If you make the information you include inside as helpful, informative and useful as possible, you could even get away with marketing these kinds of cards as a free gift. Why not perforate the edges and include some vouchers, for example?
Comments are closed.