If you’re self-employed, you’ll know that life as a freelancer can be tricky. You’ve got to be more on the ball, more proactive, eager to get out there and drum up business for yourself rather than waiting for it to land in your lap.
There are so many benefits to becoming a freelancer (flexible working, better work-life balance, being your own boss and so on), but you should know if you’re considering this as a career move that it can be very difficult to make a name for yourself… which is why you should focus on marketing from the very outset.
Depending on the kind of business you’re in, word of mouth is a brilliant way to bring in new customers. But this is a slow burner and you shouldn’t expect to see results immediately, so you need to have a few other strategies in play at the same time.
Direct mail and Z fold cards are an excellent option for many freelancers, so don’t just assume that the online world is the only way you can get your brand out there. If you do it right, sending out business cards, flyers and brochures can be a particularly worthwhile investment – and you can distribute them yourself, thus saving you some money at the start of your freelancing career.
You can easily target your audience by handing them out in specific places – but just remember that you need to make your PR material as eye-catching as popular these days, as contemporary consumers are very demanding and require everything to be a certain way… especially in certain industries.
Make sure you have everything professionally printed and don’t skimp on the quality in order to see a return on investment.
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