If you’re self-employed, you’ll know that life as a freelancer can be tricky. You’ve got to be more on the ball, more proactive, eager to get out there and drum up business for yourself rather than waiting for it to land in your lap. There are so many benefits to becoming a freelancer (flexible working, […]
Top Advice For Curvier Models
It can be harder for curvy girls to make a name for themselves in the modelling world but that’s no reason to just give up and start looking for another career. After all, you don’t want all those V fold cards you had printed out to go to waste, do you? It’s a good idea […]
Have You Considered Coupons As A Direct Mail Marketing Strategy?
If you’re looking for a way to revamp your direct mail initiatives this year, what about using your V cards to send out some coupons to your new and existing customers? These can be easily tailored to whatever goods and services you have to sell, but they do work especially well for restaurants, diners, pubs, […]
4 Reasons To Still Use Direct Mail
If you’re wondering whether or not direct mail marketing is a good use of your time and money, you’ll be pleased to hear that despite what many out there are saying direct mail is not dead. It has not been killed off by digital. If you need further convincing, here are just a few reasons […]
What Is A Mailing List Broker?
Having a list of people to send your concertina cards and other PR material out to is quite clearly a must for businesses… but it can take years and years to build up a good database of recipients, which is why so many companies make use of a mailing list broker to help them take […]
What To Do With Your Leftover V Fold Cards
As a business, you already know that your brochures, leaflets and v fold cards have a shelf-life. If you’re having PR material printed out to market a certain product or new service offering, or if you’re doing some seasonal targeting work, eventually this material will be out of date. Of course, you want to make […]
‘Irrelevant’ Email Campaigns Result In Ghost Email Accounts
As a brand, you naturally want to reach as many customers as you can as much of the time as possible, but it’s important to remember not to bombard people or you could risk alienating them for good. New research from the Direct Marketing Association (DMA) has found that 45 per cent of consumers in […]
How To Use Royal Mail’s Insight Engine To Boost Direct Mail Campaigns
In the face of the internet and digital marketing, people often forget about direct mail as a way of promoting their goods or services, and creating brand awareness. But now with the launch of a new tool from Royal Mail MarketReach, it’s become even easier to engage with people via post and even easier to […]
Top Tips For Colour Branding For V Fold Cards
When it comes to picking out the colour schemes for your V fold cards, you need to think seriously about which shades are right for you and your company. If you get it wrong, it could be quite disastrous… so here are a few tips to help you get it right from the outset. Firstly, […]
What To Use Concertina Cards For
When it comes to PR material, you’ll find you have a surprising number of options available to you when it comes to printing… and it can be hard to make up your mind, which is why you should sit down first and think about which options would be most appropriate for what it is you’re […]