If you’re looking for a way to revamp your direct mail initiatives this year, what about using your V cards to send out some coupons to your new and existing customers?
These can be easily tailored to whatever goods and services you have to sell, but they do work especially well for restaurants, diners, pubs, clubs and bars as a way of enticing people in through the doors.
All businesses will experience slower periods from time to time throughout the year and couponing is the perfect direct mailer option for targeting and rewarding your existing customer base in order to encourage their continued support. But they can also be used to entice new customers in, so you can go for a two-pronged approach with ease.
You don’t necessarily want to develop a culture of discounting within your brand so you’d be wise to only use your coupon strategy occasionally – and you could even find yourself benefiting in ways you hadn’t thought of.
For example, you could use coupons to help you move stock that hasn’t sold – either offer a straight percentage discount or offer them up as a little freebie when someone places an order with you over a certain amount.
You can also use coupons to show just how appreciative you are of someone’s custom. It’ll cost you a lot more to bring in new customers than to maintain your loyal fan base, so why don’t you send out some coupons to thank people for their support?
So there you have it! Why don’t you give couponing a go today?
Comments are closed.