Having a list of people to send your concertina cards and other PR material out to is quite clearly a must for businesses… but it can take years and years to build up a good database of recipients, which is why so many companies make use of a mailing list broker to help them take […]
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‘Irrelevant’ Email Campaigns Result In Ghost Email Accounts
As a brand, you naturally want to reach as many customers as you can as much of the time as possible, but it’s important to remember not to bombard people or you could risk alienating them for good. New research from the Direct Marketing Association (DMA) has found that 45 per cent of consumers in […]
What To Use Concertina Cards For
When it comes to PR material, you’ll find you have a surprising number of options available to you when it comes to printing… and it can be hard to make up your mind, which is why you should sit down first and think about which options would be most appropriate for what it is you’re […]